Running from 2013 through 2016 for a total of 40 episodes, Chasing Product focused on helping freelancers and consultants transition from client work to launching bootstrapped software products.
In this interview-style production, I led conversation about applying transferable skills from the world of client service work to the problem of identifying markets, reaching a userbase, through developing & launching a sustainable software product.
In 2017, I exited the production, selling Chasing Product to a new owner.
Popular episode topics included:
- Episode 40: Know When To Quit
- Episode 39: Your Product Business Is An Asset
- Episode 38: Launch a Product From The Community Outward
- Episode 37: Startup Decision-Making and ROI
- Episode 36: Customer-Based Product Validation
- Episode 35: The Startup-Style Book Launch
- Episode 34: Self-Care For Founders
- Episode 33: Following Your Startup’s North Star
- Episode 32: Designing for Startups
- Episode 31: Closing Software Sales and Your Mental Game
- Episode 30: MVPs and Product Validation
- Episode 29: Launching a Productized Service
- Episode 28: Teach Everything You Know
- Episode 27: Founder Success Habits
- Episode 26: Long-Term Product Success
- Episode 25.5: Gumroad Small Product Lab Winner
- Episode 25: Build Something Small, Build Something Now
- Episode 24: Learning As You Go
- Episode 23: Building An Audience
- Episode 22: Practical Product Transitions
- Episode 21: The Importance of Planning & Experience
- Episode 20: The Non-Technical Founder
- Episode 19: Saas Marketing Essentials
- Episode 18: Outsourcing Product Development
- Episode 17: Startup Realities
- Episode 16: Building a Software Business On The Road
- Episode 15: Perpetual Software Product Validation
- Episode 14: Copy Hacking for Conversions
- Episode 13: Organic Product Development
- Episode 12: Charge More for Your Product
- Episode 11: Launching an App With a Full-Time Job
- Episode 10: If At First You Don’t Succeed, Product Launch Again
- Episode 9: Launching an App to Your Own Community
- Episode 8: The Importance of Small Wins
- Episode 7: Commit to Launching Product
- Episode 6: Acquiring a Software Product
- Episode 5: Product-izing Your Consulting Work
- Episode 4: Software Product Marketing & Design
- Episode 3: Mobile App Marketing and Double-Bootstrapping
- Episode 2: Delegating Your Bootstrapped Product Efforts
- Episode 1: From Freelancer to Bootstrapped Product Launch